Introducing Escondido AgX Innovation Hub

About us

AgX brings local farmers, fishers, food makers and consumers together to strengthen the regional food system.

Green shield with a fork, spoon, plant, and globe, representing food sustainability.

Our Goal

Take products from local farms through manufacturing and onto nearby store shelves, creating a shorter, more resilient supply chain.

For generations, Escondido’s fertile soil produced citrus, grapes and avocados. Now AgX Innovation Hub will transform Escondido’s agricultural heritage into a centre for sustainable food systems, ag‑tech innovation and inclusive job creation.


Over the next 30 years, the hub aims to nurture more than 100 enterprises, generate 3 000–5 000 direct and indirect jobs and attract $200–$500 million in private investment across the Southern Border region.

Chef with glasses, gray beard, black jacket, arms crossed, smiling.
AgX Escondido logo: dark blue
Aerial view of innovation hub property with parking and buildings

Key Programs Include

Green icon of a warehouse with connected circles, suggesting distribution or network.

Regional Food Hub

Aggregates and distributes locally produced goods, helping small farms reach larger markets and improve food security.

A green eggshell cracking open to reveal a dollar coin, symbolizing financial growth.

Business Incubator

Supports start‑ups and scaling companies developing ag‑tech solutions tailored to our region.

Green line drawing of a chef's hat, crossed fork and spoon.

Consumer Packaged Goods Lab and Test Kitchen

Provides a space for food entrepreneurs to create, test and refine new products.

Green outline of rolling hills, trees, sun, and clouds, suggesting a rural landscape.

AgriTourism Partnerships

Builds collaborations and land‑use strategies to attract visitors and showcase San Diego County’s agricultural heritage.

Green icon of speech bubbles, growing plant, and bar graph, representing growth and communication.

“Locally Grown” Branding and Marketing

Elevates local products and fosters pride in regional agriculture through thoughtful placemaking and market differentiation.

Green monitor with a plant sprouting on screen.

Workforce Training & Development

Offers training in ag technology, food systems and climate‑smart farming. By partnering with regional employers, we create direct pathways into living‑wage jobs—upskilling the existing workforce rather than replacing it.

Designed as a catalyst for innovation, entrepreneurship and economic mobility rather than just a facility, the AgX Hub will continue to collaborate with leading partners.


These include UC ANR and The Vine Institute, the San Diego North EDC and regional workforce boards, the Foodshed Cooperative, the City of Escondido, and Good Roots.

Stay Updated on Exciting Developments

Contact Us